Holi, the ancient festival of India, is not only one of the most popular Hindu festivals, but also has many mythological stories attached to it. The festival was originally called 'Holika' which stood for burning or demolishing evil in the society. However, over time more and more legends were created and newer stories got associated with the festival 'Holi'.
One of the legends go as, Lord Krishna, who is believed to have started the festival in Mathura to smear color on Radha to change her complexion. What followed was not the desired change but a riot of colors and festivities in Mathura, Braj, Vrindavan, Barsana and other adjoining areas, which has become the tradition now.
Although most Indian cities play Holi, but still some places where it's worth watching are Mathura-Vridavan, Rajasthan, Madhya Pradesh and parts of Andhra Pradesh. The festivities and the colors of Holi build newer bonds, clears the rust of tainted relationships, and gives the society, an opportunity to forget all woes and move ahead.
The most famous of all these festivities, is that of Mathura which start almost a week before and almost every major temple in Mathura celebrates the festival with great vigour and respect. Another interesting place to catch the special Holi celebrations is, Gulal Kunj in Braj. Pilgrims can catch a show of Holi enactment almost all the year round at this place. Even Rajasthan (esp in Jaipur) celebrates the festival with equal enthusiasm.
Not to forget the special sweets and dishes cooked specially for this festival. The gujias, the thandai lassi, dahi bhalle, bhang pakore, matar ki kheer etc are few of the many delectable fare prepared to mark this festival.
So, enjoy the festivity.
Monday, February 22, 2010
Saturday, February 20, 2010
My journey of digitisation
It seems like a long tiring yet interesting travel between two worlds - Offline & Online Marketing worlds. Hailing from an advertising & marketing communications background, it was pretty difficult to get acclimatised to the very dynamic online world.
To add on to my grief, there's been jargon's thrown everyday which went off like tangents to my little mind. However, as the journey took its course, it went on to become one of my most interesting learning till date. Probably, I was slowly but surely getting digitised!
This space is on the way to become a very effective platform to market/sale your product or promote brands or even position oneself as a thought leader. I practically had to learn lots from basics like CPC, PPC, adwords, social media marketing - facebook, linkedin etc; to understand some part of markup languages in order to implement some customization on my fan pages. But it's possibly worth it, looking at the growth of online space and social media!
To add on to my grief, there's been jargon's thrown everyday which went off like tangents to my little mind. However, as the journey took its course, it went on to become one of my most interesting learning till date. Probably, I was slowly but surely getting digitised!
This space is on the way to become a very effective platform to market/sale your product or promote brands or even position oneself as a thought leader. I practically had to learn lots from basics like CPC, PPC, adwords, social media marketing - facebook, linkedin etc; to understand some part of markup languages in order to implement some customization on my fan pages. But it's possibly worth it, looking at the growth of online space and social media!
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